Have you heard that weight loss diets don’t work, but only 95 % of the time? Its true- statistically, they actually pretty much all backfire long term. But because they all tend to work in the short term, dieting is a perfect way to make women feel inadequate and guilty for not being strong willed enough to continue. Dieting has also caused so many women to have eating disorders that these have become normalised. Do we even remember what it is like to eat ‘normally’, as we did as kids (if we were lucky)?